Political movements need to think more like brands (and brands need to think like political movements)

May 30, 2024

That's the essence of our latest article on JNS, titled "Building a Movement for Jews and Israel in a War of Feelings".

Read the full article HERE.

Building a movement is dramatically different from a traditional marketing campaign. The movement strategy always wins over buying paid ads to push your message. Brands might want to reconsider their marketing approaches in light of movement building strategies.

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