Feelings Trumped Facts, Primal Instincts And Identity Defined The Election

Nov 7, 2024

We’re excited to share that Media Post has once again featured The Heart Monitors’ latest insights, “Why Feelings Trumped Facts in This Red Sweep Election.”

Click HERE to view article.

In a nutshell:

The recent election results highlighted a powerful truth: we are firmly in an “emotion economy” where extreme feelings drive behavior, loyalty, and ultimately, votes. Voters responded not just to policies, but to messages that aligned with their deepest identities and values, engaging their primal instincts to defend and protect.

Trump’s brand mastery tapped directly into this, embodying both the messenger and the message, creating a unified vision that resonated deeply with voters. In contrast, calls for unity, as championed by Harris, while meaningful, struggled to connect with voters’ immediate fears and personal stakes as they were vague and fragmented, of course undermined by the “garbage:” gaff that was leveraged brilliantly to rile up Trump supporters.

What Next?  We’re focused on grassroots insight-led marketing solutions and doing our part for people to be able to have CONVERSATIONS.

Click on our recent clip to this end from Fox News on Election Day, where we discussed the urgent need for civility and dialogue in a country that’s never been more divided.  Even more so on 11/6.

Click HERE to watch our video on Fox.

Clearly, this historical moment is pivotal, and we believe that real conversation—dialogue not discord—must pave the way forward one conversation at a time.

More details coming this week for our launch event on December 16th!!!  

We cannot SAVE CIVILITY perhaps, but we need to start somewhere.