Back to Campus: College students have mixed feelings

Sep 17, 2024

We are sure that none of us are surprised by the return of tensions on campuses across the country.

Our quick pulse a few weeks ago confirmed to what extent students are emotionally charged. Gen Z Muslims report being inspired, excited, and happy. By contrast, Gen Z Jews feel scared and anxious.

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It’s not rocket science that when we experience strong feelings intensely, we act out.

At THM, we continue to lightly pulse the feelings behind the facts about the war. More important, our heads are down working on marketing solutions to incite behavior change: encourage dialogue, and an integrated activation to deliver an inspiring, unifying message.