Back to Campus: College students have mixed feelings
Sep 17, 2024 We are sure that none of us are surprised by the return of tensions on campuses across the country. Our quick pulse a few...
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Oct 3
Raising Awareness of the Intersection of Judaism and Democracy: Now is the Time
Sep 18, 2024 Our work continues to reach the moderate middle and get outside of our echo chamber to mitigate the extreme hatred and...
Aug 29
In Today’s Emotion Economy, Feelings Trump Facts
Today we are in what we call an emotion economy . Facts take a backseat to feelings, serving merely as supporting actors in the grand...
Aug 29
Gen Z Jews: Different Views From Their Parents. Brand Israel Has a Problem
For decades, the majority of the Jewish community worldwide has held steadfast in its support for Israel, viewing it as a beacon of hope...
Aug 29
Lots of talk, No Action
Aug 13, 2024 Almost a year in and have we made progress on college campuses? Yes and No. Our latest ARTICLE this week in the times of...
Aug 29
Brand Judaism: The Masterbrand to Reposition Israel and Jews Across the World.
June 17, 2024 In a world fraught with extremism and antisemitism, Brand Judaism emerges as a novel concept to reshape global perceptions...
Aug 29
Political movements need to think more like brands (and brands need to think like political movements)
May 30, 2024 That's the essence of our latest article on JNS, titled "Building a Movement for Jews and Israel in a War of Feelings". Read...
Aug 28
Should LVMH Have Taken a Stand with Pro Palestinian T-Shirt?
The Heart Monitors, a new strategy and insights consultancy dedicated to uncovering the feelings behind the facts driving public opinion...
Aug 13
The power of Brand Islam: Lessons for Brand Judaism
Jul 25, 2024 We're excited to share our latest article, The Power of Brand Islam: Lessons for Brand Judaism that further sheds light on...
Aug 13
Shema Article
Jul 16, 2024 You know the saying: two Jews, three opinions. LOL. But that hurts us when it comes to branding. That’s why we have built...
Aug 13
Herding the Katzes
Jun 27, 2024 Many of you asked “how” to rebrand Judaism to reframe Israel to shift the tide of public opinion and antisemitism. Click...
May 31
Brands need to get their inspiration from political movements.
May 30, 2024 Political movements need to think more like brands (and brands need to think like political movements). That's the essence...
May 9
UPenn Legal Showdown: Free Speech or Antisemitic Hate Speech?
Will professors prevail claiming academic freedom or students demanding protection from antisemitic environment. The contentious...
Apr 26
The power of "Free Palestine:" Gen Z's passion has ignited support in Gen Pop
Since 1/1/24, the power of the "Free Palestine" movement only snowballs gaining support amongst the broader public
Apr 18
The Heart Monitors is Featured in Forbes
We are so excited that our work is getting covered and picked up in the national press. See The Heart Monitors' founder Robin Lemberg sit...
Apr 17
Heart Monitors Launches Creative Feelings Tracking Study Through the Lens of War
We are in a war of feelings. Gen Z is the feelings generation who see "Free Palestine" as a battle cry for their generation. 46 percent...
Apr 8
The Heart Monitors Launches Brand Feelings Ranking
Feelings drive business success not Facts In today's emotion economy, where feelings are the new currency of sharing, adhesion, loyalty...
Apr 6
The Heart Monitors Featured in The Jewish Link
The Heart Monitors’ Consultancy Seeks to Help Jewish Nonprofits With Messaging Aimed at Gen Z Our children attending secular colleges...
Mar 25
Democrat’s Hard Pivot on Israel Bears Fruit
A recent conducted by Heart Monitors, a new strategy and insights firm dedicated to uncovering the underlying emotions and sentiments...
Mar 20
The Heart Monitors Featured in MediaPost
Repositioning Goliath to Get You to See David In the weeks following Hamas' Oct. 7 massacre of Israeli civilians, Robin Lemberg was busy...
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